Mass Customization

Mass Customization -­‐ Fall 2014 Course Description: Provides students with conceptual understanding and implementation strategies of mass customization (MC). MC is both a business and production paradigm where a company provides the customers with goods and services that suit their individual needs but does so with the efficiency and costs of mass production. MC is important in many sectors including computers, automotive, healthcare, banking, insurance, and tourism. It is based on principles of industrial engineering, mechanical engineering, management science, and marketing. Topics include typology of mass-­‐customized production systems, manufacturing processes for MC, information needs of MC, customer focus, marketing issues, technology enablers, implementation methods, and case studies. Methodology includes lectures, case discussions, plant visits, guest lectures, and a term project. Cross-­‐disciplinary activities, particularly between engineering and business students, are encouraged wherever possible. Required Textbook & Materials: There is no textbook for this course. Instead, the course utilizes case studies available for purchase through the Harvard Business Education website. To purchase the cases please follow these steps: 1. Visit: [login to view URL] 2. Click “Register Now” and complete a brief registration process