copy layout of pages

Please have look at: [login to view URL] This is one dummy product with all of used and needed custom options. i want the custom options looks more like: [login to view URL] in a horizontal way, not under each other. All changes have to work together with its responsive design, and please dont forget that i will another Layout for Contact Lenses, like here: [login to view URL] I also need an easy solution for the backend. For example. At the custom options, there could be chosen new custom options like dropdown, textfield etc.. Is it possible to add a field there with allready premade options. Please Mail me if you got questions or something is unlear. Thank you