Content Writing - To be used for all promotional material

Purpose of content: To be used on all Salon promotional material ; Flyers, Social media posts, About Us summary Brief: Opening a new Salon in a small market town, Bedfordshire England, UK. Set to be called 'Constantines' Salon Brief/Target market: ● A mix of males/females ● Adults within the age range of 18­-60 years old ● Residing within a fast growing market town (Bedfordshire, UK) ● Focused customers will include (living 1 mile from the town centre e.g. in close proximity to 'Constantines’ and within walking distance for many customers and ample parking for those that drive) : young professionals, young families new to the town and those seeking the latest hair designs and therapeutic beauty treatments. Many of the town's salons are well established and have regular/loyal customers base. Our aim is to: Differentiate by giving the local community a new/modern Salon that provides the creative edge the newcomers and the young adults of the town aspire for. We will leverage technology to attract/retain customers as well as enhancing the customer experience for payment, entertainment whilst waiting to be served and to market new and innovative products/treatments. No other Salon's in the town provide a bespoke service for young children and we aim to provide a friendly service with kids themed chairs to provide a fun children hair cutting experience. Location: Within a residential setting as part of a community of adult housing and around 2,000+ residential new build homes Brand aspirations: * To become the chosen hair styling and beauty salon for local resident * Become recognised for high levels of customer satisfaction that aids repeat business and positive business referrals * Be known for being sleek, professional and providing exceptional hair styling and beauty treatments