On-site SEO Technical Tasks and Audit - 26/08/2017

-- Please post an actual proposal of what you intend to do / your strategy behind it and timeframes. I'm not interested in Freelancers that just a copy & paste proposals -- Artisan du Chocolat ([login to view URL]) is looking to appoint an SEO Freelancer to undertake a number of tasks on our website. The candidate should have a background in SEO, be able to write compelling descriptive text and understand Google’s basic onsite requirements / rules. Write all the META Descriptions for every product + category on the website (157 products) and don’t exceed 156 characters Rewrite all the Titles for every product on the website ensuring you don’t exceed 60 characters - advise how you will structure the titles. Ensure all images have appropriate and related ALT text Check each page has made use of h1/h2/h3 with relevant headings Write the META Descriptions / Titles / Headings for the remaining content pages (Approx 100) Create an XML Sitemap with all of the new URLs. Review and configure out [login to view URL] file Resolve any sitemap submission vs indexed discrepancies Review canonical configurations to ensure everything is correct Review links and create a disavow list Plus any other tasks you consider key as part of a technical onsite SEO audit (advise what else you will do as part of your proposal) We are using the Magento 2 platform. You can either export a dump on the pages / products / categories or enter them directly into the ecommerce platform. Each product should target a single searcher intent / selected keyword phase and this keyword phase should be the first words in the title element. Also, if changing any of the URLs to ensure they’re under 90 characters, please create a 301 permanent redirect from the old URL and send us a list. Please provide examples / references of previous work, and your detailed proposal based on the above requirements.