Business, Accounting and Legal

I need some help with my business. Hello I'm creating my company profile it's a coffee shop , this profile will be giving for mall management showing what we are , our element and identity, products and benefits of the brand. I don't have much knowledge about it. In fact my experience or know how to starting it or what is the content or how to arrange what to write or show. This profile will be given for other companies which asking to get mybrand as frenchise in their countries. I have 0% idea about it. I need it to be creative, if design is applicable would be great i can provide with pictures will asked for me only , some information that in will asked as well. The profile will be for very moder artisan style coffee shop , spicality coffee. We are located in kuwait how ever i want in English How i will Award this project? I need to see previous work same filed like restaurant or cafe Need to give me high light or ideas before starting You will be guiding me i have no knowledge how it's gonna be look like