Test scenario: Beer shelf, with about 80 products (=purchase choices)
Factors: 4
• Price / Pack Size levels: 5 price levels
• Label / Pack Design: 2
• Shelf Space: 3
• Shelf Position: 3
Full factorial combinations: 5 x 2 x 3 x 3 = 90 (plus NONE option)
Restrictions: variation tied to 1 particular brand (with several
Required:
• You: Determine minimum number of test combinations to estimate individual factor
• You: Show profile of each (fractional factorial) test combination
• You: Recommend optimal sample size of respondents
• We: produce test stimuli, run choice interviews, collect data
• You: run analysis for total sample, 4-5 sub-groups
• You: provide market simulator (optionally)
Hello,
Expert here,
I am a Statistician involved in United Nations Projects in Geneva.
I would be very happy to assist you , Please share more details about your project.
I am available to discuss now.
Hear from you soon
Best Regards
Fouad
I am an analytics professional with more than five years of experience in the field. I would love to work on this CBC with you and help you ascertain the right characteristics for your product.
Here is what the output might look like:
I will send you an excel spreadsheet containing the results of this analysis. The results will be divided into different sheets:
Factors: this sheet will contain the characteristics of the selected factors
CBC Design: this sheet will contain the profiles generated
CBC: this sheet will contain the results of conjoint analysis (CBC)
Simulated market: this sheet will contain the complete market to simulate
Market Simulation: this sheet will contain the results of the market simulation.
Do reach out to me in case you have any questions and I will be happy to answer!
Sounds like a fun project. You've laid out the project plan well. The only thing I would add is a beginning phase of project defining and scope. That is, getting clear on your project goals, the hypotheses you wish to test/explore, and the level of data and type of analyses that are appropriate (this will impact the desired sample size calculations).