Mr. Muhammad Abid Awan is a corporate trainer, researcher and academician. He has completed his MS (management sciences) degree from ZSABIST with distinction. Abid is very proficient in internet searching skills and techniques since he used to explore several internet pages for exploring relevent research papers and some other reading stuff. He has got publications of six research papers in peer reviewed ISI-Indexed journals and presented multiple papers in national research conferences. He has more than 10 years of teaching experience in several universities and academic institutes nationwide. Besides teaching he has got experience of working in different managerial capacities in top national firms of Pakistan for more than three years. He has attended more than 50 research conferences, workshops, seminars as a participant and resource person. In addition to this he conducted several training programs on SPSS, AMOS, LISERAL, E-Views, quantitative and qualitative research tools/methodologies, and mixed method research. His current research areas are: consumer behavior, consumer psychology, customer knowledge management, branding, and consumer identity construction.