COMPLETE WEBSITE RESTYLING(repost)

The website [login to view URL] must be a place where people have to come inside and find a lot of information about how to open a shop and have success, so in the new version people will find also news about the new laws and burocracy. Then I was thinking to create a New figure of coach I mean I would like to teach to the people how to open a shop and reach the success avoiding all the mistakes that happens at the beginning, can you suggest a name for this new figure? At the moment there are personal coach or personal trainer how can I be called? Of course, the most important thing at the moment is to sell the ebook but it is very important that people come back in my website often and you have to think the way to do it. I want to teach them many things for business some of these will be free others will be at payment. I also need a place where to insert a video linked from youtube and have the possibility to verify when people come inside to have a look to the video for example to take the IP or just they have to insert their email to see the video. I would like this websites must be 2.0 so for example we can have a place where people can write their idea of shop or business and other people can give suggestions of course I can give private or public suggestions, please give me more ideas that make the people come back to the website because at the moment people come inside, download the first chapter for free, someone buy the ebook and they don't come back anymore in the website. I need to see it in google analytics, i need to keep the emails databse to send them news, any suggestions is welcome. P.S. I WANT TO WORK ONLY WITH REALLY SERIOUS WORKERS, IF SO I HAVE MANY OTHER PROJECTS.