Actually An article is like a direct conversation with the reader. Everything i can write must speak to that reader and engage their interest right from the first sentence.
It has to get attention
we'll be bombarded with articles with headlines that pull the reader in. It's called "click baiting" and all the writer is trying to do is make you open the page to read their article.
It has to be interesting
For an article to work, it has to be engaging enough to read all the way through. Making it easier for the readers to get a good impression about it by entertaining them. Add humour, real life or made up examples, or make up quotes (when necessary).
It has to be easy to read
Using subheadings to break up the text and make clear paragraphs. Writing in a semi-informal, conversational style. And making sure there is organisation to the basic idea. The planning stage is vital for this. Keeping in mind that i want the reader to keep reading, so don't tell them exactly what they will read.
A good ending
In an article, it's better to give the reader something to think about, perhaps by asking them another question or giving them a call to action. Often, the best endings link back to the starting point in some way.
Basically these are my tips when i'm creating articles. i would like you to contact me if you are interested about this summary.