Highly driven and goal-oriented online marketing professional with an extensive experience in writing compelling ad campaigns for PayPerClick (PPC) advertising, online advertising & landing page optimization. Offers an 4-year track record demonstrating creative writing expertise, design capability and marketing know-how on various across-the-board media advertising and marketing efforts.
Service Description
• Experienced in managing, analyzing and making recommendations for various PPC campaigns on multiple PPC sites (Google, MSN) and has a keen eye on PPC campaign components including keyword strategy, ad copy, bidding strategy, cost per conversion, cost per click, and conversion rates.
• Over 5 years of PPC experience with extensive exposure on various industries and markets driven to reach specified goals and KPIs.
• Created competition analysis reports, rank reports and created statistical analysis to project current search engine traffic patterns.
• Ability to create ads for various online advertising and marketing campaigns that effectively convert to sales.
• Daily account management and reporting of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
• Delivers effective online advertising, SEO & affiliate marketing strategies that increase site traffic, ranking and sales conversions.
• PPC keyword creation, implementation & expansion.
• Keyword Analysis: Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
• Negative keyword selection & implementation into campaigns & adgroups.
• Campaign Performance reporting and problem identification both through Google Analytics & Adwords.
• Knowledgeable in optimizing landing pages for a more high-rating conversion and develops new landing pages for new online campaigns.
• Having Extensive Experience Regarding Search Engine Optimization.
Specialties:
• Advertising with Various Ad Servers.
• PPC campaign management, optimization & expansion.
• PPC campaign performance assessment.
• PPC ad copy writing & split testing.
• PPC keyword creation, implementation & expansion.
• PPC Budget and bid management.
• Landing page analysis.
• On-Page Optimization: Meta Tagging, Content optimization, Code Optimization.
• Keyword Research: Experience with tools like Word Tracker, Keyword Spy, Google Adwords Keyword Tool, Google Trends, Google Global Market Finder, Bing Keywords Tool etc.
Hope to Hear From you Soon
Best Regards
Fahad Zahid
PPC Analyst