Develop a Corporate Identity

Rebranding the corporate identity of a Nigerian financial services leader, eTranzact. [login to view URL] Why are we doing a rebrand? -Evolution and Growth -Refocus -Repositioning -Indigenous - Differentiation - Innovation and execution: Reflecting the change in our size, market position, and changes in technology . - What problem are we attempting to solve? Perception issues Identity Not clearly defined market Not clearly defined products Faulty Internal processes Compromised loyalty Threat from competition Negative Publicity Has there been a change in the competitive landscape that is impacting our growth potential? Yes. New Entrants into the Market Rancard Vanso/Interswitch Remita -Paga - FirstMoni -Banks -PayWithCapture -Pay ATTITUDE -KongaPay - 4. Has our customer profile changed? 5. Does our brand tell the wrong (or outdated) story? 6. What do we want to convey? To whom? - We have \"Evolved\" - We have \"transformed\" - We have achieved new levels of reliability, stability and strength. - We are innovative. - We are Indigenous with a global perspective -We are customer friendly - We are repositioned to provide a bridge for development - We are key partners for Economic Growth, Job creation and Nation building - We are the leading transaction processing company. To Whom The Government and regulatory bodies Banks and Other Financial Institutions Service Providers Specific Industries Oil and Gas Transportation Health Aviation Telecoms Education Retail Competitors 7. What are we rebranding? Logo: Our logo should tell a story. Our brand\'s shorthand, a visual cue that tells the story of our brand\'s culture, behavior, and values Primary Color Pallette Typeface(s) Brand Messaging, including brand boilerplate and elevator pitch Replacements for any printed or digital assets that we will be using in the future. From stationary to website. Alternate marks Tertiary Color Pallette Custom Iconography A Brand Voice Document describing how our brand sounds Guidelines around branded photography