Hi,
My name is Dwayne and I am a web developer from Brisbane, Australia with 10 years experience in web development. I know I am not the cheapest option here, but all I ask is you hear me out before choosing a cheaper option.
When it comes to code quality, ease-of-use and skill, I am unrivalled. I've built numerous sites (mostly using Wordpress) and always ensure they're easily customisable/update friendly.
I am very easy to contact, fluent in spelling and grammar, easy to talk to and contactable via; email, phone, Google Hangouts, Skype and in-person meetings. Being based in Australia yourself, I am sure you will see the value in being in the same time-zone as I am (for communication purposes).
The site I would build for you would use Wordpress, I would use an e-commerce plugin (most likely WP Commerce) and focus on the backend being easy to use and future-update friendly. CSS would be coded using SASS/Compass, Javascript utilising the revealing module pattern, theme files utilising custom templates and content utilising custom post types & taxonomies for ease of updating.
While I am generally a developer, I have a knack for spot-copying designs and improving upon them. The site you linked to me doesn't look as professional as it could, I think I could design & build better.
Hit me up for samples of code, portfolio work or just to have a chat.