Kindly have a look at my command over the language in the article below:
A Swiss company, Nestle came out with the favorite product of one and all in the 19th Century – Maggi Noodles. Keeping in the deliberation “good food, good life” Nestle launched the brand Maggi in India in 1982, and with time these ‘2-minute noodles’ has come in many flavors like chicken, tomato, masala, cheese, curry, etc.
The novelty of the product and the wide distribution makes the consumer loyal for the brand. The reasonable price for the product is easy on the pocket for the consumers and keeps the approach lucrative. It targets all age groups, especially kids and working people, who find it ‘easy to cook, good to eat’.
It makes the product obtainable in different regions in all sizes, and makes the PACKING the chief additional point for market penetration, thus giving a beguiling appearance to the consumers. It exercises the advertising strategy by holding campaigns in schools, focusing on kids, consequently giving the product an immense promotional boost. “Mummy bhook lagi – Bas do min” line was used for advertising that demonstrated the product to be a time savior for mothers to cook. Distribution of free samples, gifts on return of empty packets were ideas used by the brand for the endorsement. Considering the wellness and nutrition aspect, it came with the new strategy in 2005 – the launch of Maggi Atta Noodles, with the tag line ‘Heath bhi, Taste bhi’ that made the brand appear fresh and bright. Maggi for fun and adventure was an added attraction for the consumers.
Being this the desired product, it has made its good place outside and inside schools, colleges, offices, satisfying the taste of the youth, and holds a large place in the market of noodles.
Maggi is, however, facing a threat from other brands, such as Top Ramen, Wai Wai, Sunfeast Yippie, etc. A wise decision of the influential celebrity endorsement, like Amitabh Bachhan, as a brand ambassador, gave potency to the brand to come over the menace and preserve consumer loyalty.