Although this project description might seem very detailed, the solution being described is actually simple, but we are convinced that more details will in the end result in fewer misunderstandings.
The content of this project consists of a simple and beautifully designed reporting portal (review portal) with an integrated minimal survey system (review system) to collect and report NPS feedback (Net Promoter Score) on a public portal and on an integrated mobile html 5 app.
The main concept of NPS consist of 2 questions – the first question is the recommendation or loyalty question: “How likely are you to recommend us … “the scale goes from 0 to 10. The second question is a follow up question, that is, an open essay question asking: “Please explain why you answered x …” (you can read more about the NPS concept by following this link: [login to view URL]).
Consumers are divided into three segments according to their replies to the NPS question: detractors (0 - 6), passives (7 -8) and promoters (9 – 10).