Copy writer

-liaising with clients and interpreting their briefs; -developing creative ideas and concepts, often in partnership with the art director; presenting ideas to colleagues and clients; familiarizing themselves with their clients' products and services, the target audience and their competitors' activities; -writing clear, persuasive, original copy; -updating digital media; proofreading copy to check spelling and grammar; amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients; overseeing campaigns through the production stage to completion; working on several campaigns at once, sometimes under pressure and often to tight deadlines; casting actors for TV and radio work and listening to voice tapes; liaising with production companies, photographers, typographers, designers, and printers; keeping up to date with popular culture and trends; monitoring the effectiveness of advertising campaigns.