## BIO
**Is a Picture *REALLY* worth 1,000 words?
**That, my friend, depends entirely on who drew the picture, and even more on who wrote the words. There was a time when words were all a guy had in his marketing toolkit. As a matter of fact, some of the best advertising copy ever written is from the turn of the last century. Pictures imbedded in those advertisements were pathetic by today's standards, but the advertising was still effective. So effective, in fact, that today many marketers are seeking out those old ads from the 20's and 30's for ways to really reach potential customers.
***What if exactly the opposite is true?*
**As a matter of fact, one of the world's top philosophical thinkers, Mr. Ravi Zacharias, has been known to turn that upside-down; "A word is worth a thousand pictures." You see, the spoken and written word allow the recipient to form their own personal set of mental images. How many times have you heard someone say the movie wasn't as good as the book? A plain old book; with no pictures or high tech goop of any kind beating out a multi-bazillion dollar modern movie with a special effects budget 400 times the size of your entire advertising budget for the year.
Now, we're not saying that pictures have no place in advertising, or that flash is an altogether bad thing. But you can build the prettiest web site in the world and still sell less than the guy with the one page affiliate site, just because his copy is right on the money. We firmly believe you should do it all, *starting* with the right message, and *then* getting the multimedia and interactive elements to compliment and reinforce that message. Actually, if you are not using audio to reinforce your written message, you may be leaving 10-15% more sales on the table.
**Here's how you can dominate your market:
**Continue to do what you do best, and let us do what we do best. If you're like most managers you've got about a hundred things to do today. Most of them should have been done yesterday. You’ve got employees, budgets, supply chain issues, and a pile of paperwork and correspondence to get to. Could you write your own press releases, web content, squeeze pages, proposals and all the rest? Sure, you could probably do a fine job at those things. You understand your product better than anyone else out there. But do you have the time and creative energy left to stuff all that writing into your busy day? That's were we come in.
The Mighty Pen can give you the freedom to focus on your core competencies and still be assured of communicating to those outside of your company what you are really all about. Your communications will not just accomplish their intended purpose and reach the right audience with the correct message; it will do it in style. We can help you stand out in a crowded world. And we can save you time and money while helping you increase your profits. It's fire-and-forget outsourcing. Send us the job with confidence that it will be delivered better than you anticipated, and sooner than you needed it.
***What do People really want anyway?*
**Remember, the consumer isn't some petrified prehistoric nut that has to be cracked. Consumers are us, they are you, and your mom, and your neighbor. They are people living busy, complicated lives with a whole pile of problems nibbling away at their happiness. In reality, they have actually been internally wishing they knew you or your product because it will really solve one of those problems. It is so easy to sell something to someone when they already want it. Sounds obvious right? So why not make your presentation in such a way that it uncovers that hidden need, even when they didn't realize it was there? You don't have to convince people, you just introduce them to themselves, and there isn't a warmer buying environment in the world.
We could go on forever about our philosophy of communication and how much we really love what we do, but that's not really the point. What can we do for you? What communication issue do you have? To much to do and not enough time? We can solve that for you. Need a press release and have no clue where to start? No problem. Have a great idea for an e-book but don't even write your mother? Let us help you with that. Site not converting like you would like it to and you know you need to re-evaluate your sales funnel but have gotten rather tunnel-visioned in your current processes? Let us help you breath new life into your campaigns.
**More than a Half-Century of Experience****
**
Our team or writers and consultants has been doing what we do since before Neil Armstrong first set foot on the moon. That's a really long time before Al Gore invented the Internet, but we know how to make technology work as well. We don't keep up with trends (they can end up being bad things), but we incorporate what really works from the masters of their craft. Ari Galper, Perry Marshall, Brad Callen, we watch what the experts of internet advertising are doing so we can deliver the very best finished communications resources to our customers in a fast-paced environment.
We're not out to sell you something. We are here to create partnerships and win-win situations. We do that by conducting our work with excellence and integrity. We know it takes time to build trust and we've got all the time in the world to help you reach out to your customers in ways that make sense to them and to you. Let us partner with you to help you do whatever it is that you do even better. You've worked hard to be the best at what you do, let us help you be even better by doing what we do best - *for* you.
**Put the Mighty Pen to work for you.**
## Area of Expertise
**Communication is *OUR* core competency:
Advertising and Sales** - The Mighty Pen specializes in communications. We've written hundreds of web content pages, articles, blogs, and sqeeze pages.
**Marketing Follow-up and Information Products** - We can help you with emails, autoresponders, press releases, articles and even entire e-books. There is simply no job to big or too small.
**Internet Expertise** - With more than a decade of sales and marketing experience our chief writer has a finger on the pulse of advertising on the internet to help insure that your content increases your conversion rates.
**Speeches and Consulting** - Staff consultant Dr. H. Mathis is a professional speech writing genius with more than 40 years experience with public relations and speaking. He's personally delivered more than 6,000 speeches and knows what it takes to really engage an audience with words.
**Web Audio and Voice Talent** - Great voice talent can bring you a powerful interactive experience that really sells! Let us be your outside "expert" source via audio clips professionally written and delivered to maximize the impact of your written content. Do not underestimate audio in getting your message across!
**Technical Writing** - Technical papers, manuals, guides and other things outside of the marketing arena are no problem either. A really good guide can save you loads of time and energy by helping a customer solve their own problems before they call you.
