THREE BIG QUESTIONS TO ASK A
COPYWRITER (AND SEO EXPERT OFF COURSE!) BEFORE YOU CHOOSE ONE.
So you want a copywriter, and you want an EXPERIENCED one, right? Great! But before I address that, let me tell you the information you’ll find out in this introduction.
1. Experience: Is it the best teacher? The answer will surprise you.
2. So why does my copywriting get more results?
3. How magical is this writer's SEO?
4. THE ONLY SMART AND LOGICAL CONCLUSION.
1. EXPERIENCE: IS IT THE BEST TEACHER?
They say: “Experience is the best teacher.”
I wish! If only that were true!
The truth is, most people DON’T learn from experience.
Here’s a more realistic definition.
EXPERIENCE: “Doing the same thing, the same way, for a long time!”
The Rumanian proverb says: "Only the foolish learn from experience — the wise learn from the experience of others."
So what do you want? – “Experience” or RESULTS?
2. SO WHY DOES MY COPYWRITING GET MORE RESULTS?
I do not know why, but for some reason since I was young, I had insight into people’s innermost motivations. I have since honed the skill to razor sharp so my copywriting taps deep emotions, unearths secret fears, highlights hopes and ultimately … gets people to respond to your offers!
You see, I DON’T THINK LIKE A WRITER, I THINK LIKE A BUSINESS OWNER LIKE YOU. Consequently, when I write copy for you, I am ever mindful of your customers and clients as if they were my own.
3. HOW MAGICAL IS THIS WRITER'S SEO?
SEO (Search Engine Optimisation) is BIG at the moment. That’s fair for traffic, but traffic doesn’t bring money. Conversion to sales does. Thousands of web sites are relying on SEO for their income, but a re-write of their sales copy could quadruple their conversion ratio. Tests have indicated that by changing headlines only and not even touching copy, can increase conversion a whopping 400% or more. Consider how that would affect your bottom line! I do both, up scale writing and full scale SEO. Try me!
4. THE ONLY SMART AND LOGICAL CONCLUSION
Therefore, when you look for a copywriter, DON’T look for
a) experience
b) creativity
c) those who look to please you as buyer instead of your customers.
Ask these THREE BIG QUESTIONS:
a) What are the proven bottom line RESULTS from your copywriting?
c) What do you need to know before you start? Find someone who goes BEYOND writing copy that looks good to please you. Look for someone who will GRILL AND INTERROGATE you in depth about your customers and what makes you unique and better than your competition.
BUT WAIT THERE’S EVEN MORE …
I expect there are very few bidders with all three requirements. After I do your project and we gain trust, then if you want to dramatically increase your bottom line …as in doubling or quintupling your income … please read the P.S.
Zaheema Eckbaull
The 3w SEO Copywriter
3w = Win-Win-Win situation: For you, For your customers, and For me