Liliana R.

• Gathered and wrote requirements for code pushes, software upgrades and new projects • Prepared Use Cases, Software Requirements and Functional Specification Documents for project builds • Monitored data warehousing issues using the Pentaho Business Intelligence tool and Toad for Data Analysts • Provided on-going trouble-shooting of data errors, partnering with IT resources to address issues, and raising data quality issues as necessary • Coordinated with development teams to provide custom tagging recommendations for use in tracking web properties, marketing campaigns and promotions using JavaScript • Conducted pre and post-code push analysis to identify errors and ensure continued efficiency in platforms • Maintained site performance by using error page tracking, site speed analysis and custom event tagging • Performed quality testing for tracking codes on website pages event and goal tracking in Google Analytics • Managed budget for interactive marketing and ecommerce platforms. Restructured and forecasted the budget monthly, ensuring vendors and development partners adhered to project stipulations • Coordinated company’s internal reporting including reports from franchises and global offices. Prepared company auditing, KPIs reports and competitive benchmarking • Prepared weekly snapshots, monthly dashboards and ad hoc reports using Google Analytics and Toad for Data Analysts • Managed all digital analytics platforms, analysing campaigns, and recommending tactical changes to maximize campaign performance • Analysed web traffic and lead generation on all company platforms including US and international websites, mobile sites, apps, YouTube Channels and Blog • Used visualisation and Business Intelligence tools like Pentaho, Tableau and Spotfire, to manipulate data and generate insights for trends and performance • Coordinated development of policies & procedures for standardization of web analytics for franchise groups • Managed qualitative customer research and assessed traffic and SEO performance • Worked with analytics team, advertising and PR departments as part of the media management process o Skills: Business Analysis, Business Intelligence, Data Analytics, Research, Digital Analytics,