Petar J.

-Designer with 13 YEARS of experience in the GAME INDUSTRY and TV PRODUCTION- The brain processes videos about 60,000 times faster than words. This means that the information conveyed using audio-visual communication is retained better compared to that of plain text. Watching a video commercial requires a lower concentration level and attention span compared to a reading text which is a huge plus because, let’s face it, we humans are lazy beings. Our minds are wired in such a way that we tend to pay more attention to moving visuals than static images and plain words. Video commercials influence viewers by evoking emotions through visuals and sounds that connect with them on a deeper level. This is why products and services showcased in video commercials are more likely to stick in consumers’ minds.