Shannon W.

• Writing web copy • Writing compelling and original articles as part of the strategy with titles, headings, descriptions, metadata, etc. • Research and write articles for various topics, which is SEO friendly with keyword densities • Editing and checking of errors in articles, etc • Training and conducting workshops for our other copywriters on topics such as writing for the web, keyword research and using various industry tools • Conducting research for new keywords and write copy that increases the search engine traffic to client’s websites • Research and assist in the development of a content strategy for our clients • Collaborate with creative to determine the conceptual and copy direction of branding • Ensuring copy tone and style are consistent with visual tone and style Maintain high standards of copywriting and exercise quality control of all online copy Developing and updating instructional content to meet learning requirements Conducting periodic check of website content and updating the same as per company requirements Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and Alt tags Creating, revising, editing, and proofreading text content for websites, blogs, white papers, business collaterals, case studies, requirement-understanding documents, and advertising copy.