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International Business

(3500 words)

You have been appointed as an international business consultant for an upcoming high profile UK SME based in London called Mothers Milk (MM). One of their key objectives for 2020-21 is to tap into the Chinese market for their “Ultra High-Temperature (UHT) milk for children aged from (3-11 years)”.

The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options. Having access to international suppliers, the business fully intends to make use of the UK's reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.

Habilidades: Redacción de informes, Redacción de investigaciones, Escritura técnica

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Información del empleador:
( 3 comentarios ) london, United Kingdom

Nº del proyecto: #24744698

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