Drove enhancements through working with Project Management and Technical Teams to drive innovative solutions.
• Consulted companies through Business Administration, Marketing, and Information Technology goals.
• Maintained knowledge of new trends, developments, and techniques in paid digital search, PPC/SEM, display, SEO, and social
media advertising techniques.
• Managed search advertising campaign optimization, tracking, analytics and conversions.
• Developed processes and techniques to optimize Advertising Campaigns, Direct Marketing, and Content Marketing.
• Designed analytics systems to meet business needs.
• Served as Marketing Specialist with extensive Adobe Analytics integration.
• Director of video, copy, and social internet marketing strategy.