Marketing Project. AU$250 Retainer. US$30,000 Budget. -- 2

I need someone to crowd fund the creation and marketing of a website which will collect names for a petition asking Tim Cook from Apple Inc. to read the following letter.

Bid the minimum and I will chose someone I like.  

The money I pay you is just a retainer, the real money will come if you reach your Go Fund Me target. I suggest US$30,000 be your target and that you pay yourself $5,000.

I will also need you to arrange for a copy of the letter and the petition to be printed out and delivered to Tim's office. 


Dear Tim

I expect that you hate unrealistic pitches so please direct them to Apple Ideas in future.

At the moment Apple goes to great lengths to discourage unsolicited input from crazies but with Steve no longer being there you need to do an about face and start taking advantage of it. Apple is already in decline and there is no one to pick up the pieces the next time you hit the wall.

Your company could easily charge members of the public $100 to submit an early stage product proposal, a slogan, or a concept for a commercial. I ask that you set up an ongoing competition encouraging such input and that you not only give away free submissions but use the bulk of the money to award product hampers and major prizes. 

I was told in business school that ideas are the currency of the 21st century and I believe that crowd sourcing some of the work formerly done by creatives will soon catch on. Charging people money to make a suggestion will filter out most of the crap and your companies popularity puts it in a strong position to lead the way. Start a competition called Apple Ideas and many tens of thousands of people will pay for a turn whitewashing your fence every year.

What follows are a couple of examples of the sort of input you would receive.

The PC Phone.

You urgently need to follow Microsoft's lead and merge your handheld and your PC operating systems. If they don't know it already the penny will soon drop at phone manufactures that the next generation of phones will double as PC's. All Nokia or Samsung have to do is create a plug that will allow a phone to connect to a dumb terminal and I believe that Microsoft will be selling a copy of Windows with the majority of business phones within a decade. 

Can you imagine clipping your phone out of your workstation at the end of the day, taking it home, plugging it into your second terminal and doing online study from there.

Apple is a long way behind the eight ball on this one, you need your PC operating system on your phone.

We're Apple's.

Remember that Coke commercial that spelled out the slogan "Join the World in a Coke"? I'm sure you do. A girl on a beach gets sucked into a giant drop of cola (Join) and it becomes one bubble among many that depict scrolling scenes inside a frosty bottle of Coke (the World in a Coke). I want you to produce something similar celebrating the release of the first iPhone PC. I suggest that it advertise the new phone and spell out a slogan like "The World is an Apple" or "We're Apple's". 

How about We're Apple's staring the guy who played Arthur Dent?


Habilidades: Marketing por Internet, Gestión de proyectos

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Información del empleador:
( 0 comentarios ) Australia

Nº del proyecto: #17201972

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