I am building a website [login to view URL]
The purpose of the site is it offer small to medium sized business owners the option of purchasing the same equipment that there bank would sell them at a fraction of the price.
Customers must feel that the site is a legitimate online business, stable and secure.
They have to be able to find us easily via various search engines and the site has to be informative and highlight value and bargain.
The buyer will be retail and professional services business owners middle to upper middle class.
The big caveat is that they DO NOT have to use us at their credit card processing provider (We do not offer it at this time)
All of our equipment has a manufacturer warranty and is PCI compliant
We have a site up and it's being hosted by my hosting provider (Month to month contract)
The site was develop by an independent contractor and he did not finish the job, it was developed using open cart and is integrated into PayPal standard
Here is what I feel is missing/lacking from the site
Multilingual capability
Site wide initial SEO
o Naming conventions
o Site Map
o Meta Tags / keywords
o Content keyword review
o Site Submission to search engines
Home page
800 555 1212 is not our phone number
Keywords should be Search
Multilingual capability (site wide)
Remove news letter option from entire site
Remove Testimonial from entire site
Our Warranty needs to be changed to Manufactures Warranty and the logo updated accordingly
Upper right home page
Needs 3rd image and 2nd Banner text needs to be broken up to Credit Card Processing Terminal & Software at Wholesale pricing 3rd image with text No merchant account required!!!!
Text color should rotate between blue and black
Lower part of home page
As I mentioned on our last call and in a few posts on the message board system Featured products needs to be in the SAME rounded box style (But sized appropriately) as deal of the week with the same grey background with 6 boxes/winders with products photos, pricings and view details
All (entire site) prices have list price in black our price in red
Products need actual product photos names descriptions and prices (entire site)
Upper left
Navigation links needs to reflex my categories
Our services = Products
Desktops = Credit Card Terminals
Laptops & notebooks = Wireless Terminals
Components= Smart Phone Card Readers
Phones & PDA's=Check Scanners & Readers
Cameras=PIN Pads
MP3 Players = Imprinters
Lower part of site
HOME |PROCUTS | ABOUT US | TESTIMONIALS | FAQS |CONTACT US (Make sure they all work)
Correct phone number
Credit Card Terminals Page and subsequent pages
Need to add sort by manufacturer/price (high low-low high)/ window to this page (All product pages)
Need to add sort show 1 to 20 etc..Window to this page(All product pages)
Need to ad next page button (All product pages)
All product windows need to be of uniform size (All product pages)
Up load product photo's prices and descriptions (All product pages)
About us
Need an image of the inside of a warehouse or a 18 wheeler being loaded at a warehouse a conveyor line
Shopping cart values need to be in US dollars and we only sell in the USA so all non US options need to be turned off
Content for Manufactures warranty, about us contact us and FAQ's I can provide
Other Items
Online in Marketing help, how do we get customers to our site (what solutions can you provide)
How do we own the category of Selling Credit card terminals online
Order automation, We are using 3rd party vendors to supply our products they can take our orders online, via fax invoice or emailed invoice how do it automate the ordering process
Shipping, I am using my vendors shipping accounts I they what product to ship and where and they charge me for the product and shipping (they get better rates from Fedex and UPS than I do how do I handle quoting shipping to my customers via my site
How do I handle returns (My vendor will send out to me or my customer an RMA number how do I track all of this if I have to do it myself ? )
Phone support when I get calls I was to direct them back to the web to get questions answered any thoughts ?