Social Media Marketing Strategy:
Objectives and KPI:
1) Lead Generation: Generate leads using paid Facebook, LinkedIn, and Twitter marketing.
KPIS: Total Number of Leads, Total Number of MQLs.
2) Brand Awareness: Improve your brand awareness by unpaid Facebook, LinkedIn, and Twitter marketing.
KPIs can be Mentions, Impressions, Reach, Social Sessions, Share of Voice.
3) Increase Size of Social Communities and Accurately Target Audiences: Increase size of social community pages and groups. (LinkedIn, Facebook, Twitter, YouTube Channels)
KPIs: Community Performance, Community Progression, Share of Community Voices, Share of Voice by channel, Social Visits
4) Strengthen Engagement Strategies to Increase Customer Loyalty: Interaction Performance, Evolution of the Interactions, Publication Performance, & Influencer Population
5) Monitor Customer Feedback: In order to improve customer experience, it’s necessary to capture consumer opinions regarding relevant products and measure consumer satisfaction and evolution over time.
KPIs: Brand Perception, Evolution of Perception, Reputation Score, Response Performance, Resolution Performance