Hi there,
I hope you are well and the game development goes smoothly. I really like the project as I'm a huge RPG fan and I've fairly impressive experience/achievements in social media management.
I have to start with my concern. I get that your goal with this assignment is to get someone to promote the game in social media and raise awareness around it, but I'm not really sure about the framework of the cooperation. Is it A) goal-based, e.g. "get X traffic to website" or B) time-based (get as many users as possible in a week)?
I would really appreciate if you could get back to me on this one, because it really affects how I structure my proposal.
But back to the proposal - please contact me for more details:
Social mix:
Facebook - posts, experiment with paid ( posts, app install/app engagement ads)
Twitter - posts, reach out to indie gamers, gaming media, trend hijacking
Google+
Instagram ( I need to research the relevant hashtags)
Pinterest - TBD
Other marketing - are you handling these or should we include in the project?
PR - If I can unearth a story around you, your team, the game, etc. I would love to pitch the gaming media.
ASO - headline testing, image testing, description testing.... It's a process but necessary.
Mobile ads - Is this part of the project or you are handling this on your own?
Deep linking - Are you familiar with the mobile deep linking technology? It could drastically increase the effectiveness of social marketing.
Best,
Adam Gorbe