• Wrote targeted content for consumer portion of website. Encompassed a range of financial service offerings.
• Created a brand new series of articles highlighting how Citgo’s consumers employ financial products throughout their needs lifecycles.
• Edited content contributions from staff to ensure accuracy, readability and brand-consistent tonality.
• Developed tutorial scripts, FAQ’s, emails and communication briefs.
• Prepared and presented analysis of existing CMS to senior management. Proposed a reduction in content turnaround times of 25% by deploying editorial calendar
• Flexible writer for a variety of web and multi-platform applications.
• Sharp eye for detail (spelling, grammar, tonality).
• Able to meet tight deadlines and work with subject matter experts, adapting their knowledge into stories, articles, summaries and more