Course Materials - SMB Marketing - Online/Offline

THIS IS A WORK FOR HIRE PROJECT. I WILL RETAIN ALL RIGHTS TO THE MATERIAL DEVELOPED. THIS SHOULD BE A FAIRLY EASY PROJECT FOR A ONLINE MARKETING EXPERT FAMILIAR WITH SEO/PPC, etc. I am looking for someone to develop "course materials" for me to deliver a class. The class will be delivered in person and will likely be 12 weeks in duration. Each class will be 1 hour in length. Attached is the outline of the class. I need some "meat" behind each main topic and some ideas of how to split it up into a 12 week course ... The output should be Powerpoint slides or even just bullets that I can put into Powerpoint slides, but I will need the backup data. For example: Web Analytics - different web analytic tools on the Internet - how to use them, what they are used for. Ex: Quantcast, etc. Ideally, I'd also like class materials that can be handed for each 1 hour session. Might even include work samples or even hands-on work that the students can perform online themselves. MORE DEFINITION OF THIS PROJECT The class could take 1 of 2 different formats: 1) an 8 hour seminar or 8 - 10 one hour sessions. Each topic (and more if you have more ideas) needs to have "meat" behind. For example, how would a small business define it's target market, demographics, etc. What tools are available on the Internet to do this. What are the names of them ... How did small businesses do it in the past? How would we do it now? Same with "offline" vs. online advertising. What was it like in offline print ads - what happens now with online print advertising - faster returns, better targeting, etc. - global. Some instructor notes would be useful, as well. ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows? (depending on the nature? of the deliverables): a)? For web sites or? other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software? installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). THIS IS A WORK FOR HIRE PROJECT. I WILL RETAIN ALL RIGHTS TO THIS MATERIAL DEVELOPED. ## Platform Word or PPT Or ?