Hello ,
We are planning to start a new online business. Below is the information we require before we start off. We need this for our marketing plan.
If you are able to provide this kind of information , please contact for further details about the sector and industry.
If possible , please provide a sample of a research report you have worked on prior to this.
The following will have to be researched :
Business and economic environment
Economic, political, fiscal, legal, social, cultural
Technological
Intra-company
The market
Profit margins, costs
Total market, size, growth and trends (value/volume)
Marketing information/research
Market characteristics, developments and trends: products, prices, physical distribution, channels, customers, consumers, communication, industry practices
Competition
Major competitors
Size
Market share/coverage
Market standing and reputation
Distribution policies
Marketing methods
Extent of diversification
Personnel issues
International links
Profitability
Key strengths and weaknesses