**Prospective spirits e-shop requires design developments:**
1. Create a web site logo
2. Create corporate identity with focus on on-line environment (brand book)
## Deliverables
? **Logo & corporate identity design** Brief
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? **Company Information
****Company Name:** [login to view URL] On-line premium spirits shop
**Products:** Wide range of spirits categories, Cocktails Database, Video Files (e.g. tutorials for mixing cocktails), supplementary products
Key area of usage is online.
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Unique Selling Points of prospective e-shop:
1.**? Professional cocktail database with useful? filter by ingredients, taste and occasion with video tutorials gives a customer additional information about mixing cocktails and motivates for buying product
2. Modern, premium, creative and original design and user-friendly navigation create a feeling of style and good taste, meet customers’ expectations and increase their loyalty to the on-line shop
**Target Audience
**1. Men - 65%,
2. Women ??" 35%
3. Age 25-45
4.? Successful middle class
5. Advanced, open-minded, up-to-date and cosmopolitan
6. Value time, comfort and clarity
7. Buy premium spirits for enjoying it with friends, mixing cocktails as their status and good taste indicator
**Main Competitors
1.** [login to view URL]
2. [login to view URL]
3. [login to view URL]
4. [login to view URL]
Comment: all competitors are far from good design and functionality
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Web Design Benchmarks:
1.**? [login to view URL]
2. [login to view URL]
3. [login to view URL]
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Key objectives & deliverables
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Objective
**1. Create a web site logo which than can be easily stretched to off-line communications
2. Create corporate identity with focus on on-line environment (brand book)
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Deliverables:
****1. EPS/JPEG file of logo. We expect to have at least 3 well thought out? logo concepts to choose & develop one. Contractor is expected to fine-tune it till final.
** **2. PPT/PDF file with corporate identity with chosen logo concept. It should represent a simple style guide with relevant colors, fonts, etc.?
**
Comment:? well performed contractor can be considered on further web design development contract
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Logo Design guides
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Key Message:
**Logo as the on-line shop simbol should be assosiated with leasure time, holiday, party and enjoyment. It should be stylish yet simple, catchy and fresh.
**Colors:
**Avoid too bright, acid colors. They should be clear, stylish and attractive.