Create an initial marketing plan for web-based software product

We are looking for an experienced business consultant to put together an initial marketing strategy for a new web-based fishing tournament management software, Web Pro Tournament Manager. Potential candidates should have experience working with small business marketing, product promotion, and should be able to put together a competent and detailed marketing strategy to build a strong customer base for a new product. Fluency in English a must. High potential for future projects if this project goes well. Because the product will be marketed to fishing tournament directors, it may be helpful to have some experience in this area as well, but it is not a requirement. About the product: Web Pro Tournament Manager is a comprehensive fishing tournament manager that can handle the real-time results of a live tournament and make them publicly available on the web, along with a full results archive, featuring a fast, easy-to-use, and intuitive administration system. The software has been available since 2013 and sales-to-date have been from word-of-mouth or sales directly from our website, www.webprotournamentmanager.com. About the company: The Web Pro has been in business since 2003 and provides web design services, web applications, and hosting. It is based in Miami, FL. You can find more about us at www.thewebpro.com. More information on the project will be provided to qualified candidates.