I am the senior optimization specialist in one integrated advertising technology company.
From my previous working experience, I am equipped with advanced and multiple digital campaign management experiences and optimization skills, including:
1. Multi products management experiences. Including paid search, online display, video display, mobile campaigns, social media, programmatic campaigns, etc.
2. Familiar with CPM, CPC, CPA models for SEM & Display Campaign performance management.
3. Be able to provide Website Analytics & SEO consulting.
4. P&L management. Have solid understanding of KPIs, aiming at best utilizing the insights and help to bring in quality traffic and acquisitions, then lower the CPA and boost the ROI.
For this project, I will mainly divide it into two parts: Project/Campaign startup & Skill transfer
In first part, I will help for:
1. Design the campaign structure
2. Campaign launch and setting refine
3. Regular optimization best practice plan.
At the same time, I will also provide:
1. The regular work flow for one PPC campaign in Google adwords.
2. Basic Google adwords campaign setup tips.
3. Basic Campaign management and optimization tips.