Over the last 4 years I have liaised on and developed website strategies for numerous organisations including Beverley Folk Festival, the National Trust, Vitality Complete Dental Care, and my own company Northern Sky. Creating and carry out website strategies has equipped me with the required skills to analyse your audience, advise on appropriate content, and develop a layout that is attractive, accessible and easy to navigate. What's more I have sought to keep up to date by attending workshops on the psychology of website layouts, search engine optimization, designing websites for the mobile age, and currently branding through a Future Learn course run by the University of East Anglia.
I propose two stages carried out over two days for developing a website strategy for your fitness club. Firstly I'll review details of your current website approach, examine your analytics, and explore your vision for the fitness club's funky innovative corporate identity and what you aim to achieve by revamping the website. From this I will develop a clear and concise document covering what has been discussed and my suggestions on areas for improvement in reflecting the corporate identity of the company while meeting the needs of your target customer and using the layout to drive traffic to your site.
If you have any questions about this proposal please do contact me.