China - Wine Marketing Collateral

A premium wine brand from New Zealand wishes to create specific marketing material that will appeal to the growing mainland China (PRC) market. The task requires the following elements to be done: 1. Leveraging their existing brand and packaging, to create a "corporate identity" that maximizes the brand's relevance to the Chinese consumer. This may include visual elements, slogan, type face, colors, etc 2. Create a single page A4 sales support leaflet based on copy supplied, the possible use of a range of images supplied, plus the outcome of the China customization work in item 1 3. Create a double-sided promotional device to promote special offers on the brand as a restaurant table-top promotion. One side to be in English (copy supplied), the other side to be in Chinese 4. Arrange for translation from English into Chinese for items 2 and 3, including third-party validation of the translation 5. Provide layout and artwork for two versions of outer carton decal/stickers The requirements are in the first phase to produce concept/layout and revisions to the client's satisfaction along with Chinese translation of the copy. Second phase and completion of the job will involve the production and delivery of marked-up and printer-ready finished artwork in electronic versions as requested (TIFF, GIF, JPG etc).