Brand Identity for an luxury automotive business.

Cancelado Publicado Jul 2, 2013 Pagado a la entrega
Cancelado Pagado a la entrega

Corporate identity design brief 2/7/13

PROBLEM STATEMENT

The Company is in the position to have a complete rebranding corporate identity.

CLIENT PROFILE

The Company is a prestige and high-end automotive tailoring company based in central London. The company specialise in tailoring high-end exotic and prestigious vehicles such as: Audi, Bentley, Ferrari, Lamborghini, Range Rover, Rolls Royce etc. Services the company provides are: Vehicle wrapping, window tinting, performance upgrade and products offers such as: alloy wheels, exhaust, aerodynamics and bespoke vehicle finishes.

AIMS AND OBJECTIVES

The aims and objectives of this project are to re-vamp the company corporate image by bringing the brand up-to-date and to realise and meet the company ethos. The brand should reflect what the company is about. The branding should strongly revolve around a luxury life style as the brand is aiming to target discerning client who expect only the highest level of service/ quality. The objective it to create a elegant branding image which reflects the company “quality” and luxury identity. The logo emblem should involve traditional designs to reflect British heritage and culture. Alongside the brief examples of research has also been provided to help the designer further understand what the company is looking to achieve.

TARGET AUDIENCE

The target audience of our company are high profile individuals or high earning individuals to car enthusiasts who has extra disposable income to spend on their vehicles.

• Gender 90% male 10% Female

• Age range 20 - 50

• Geographic location: Central London

• Income bracket: $200K +

• Occupation: Company owners, Lawyers, Bankers, athletics, property developers.

• Social class: High Tier.

DELIVERABLES

The company will receive the following:

• Print-ready new logo artwork files: EPS and AI

• Corporate Identity colour pallet (Using colours that reflect luxury)

• Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD

• Stationary Pack (Business cards, letter heads, Comps slips: PDF and hard copy

• Business-card design (double-sided) print-ready file: PDF, EPS and AI

• Any font licenses and font files that may be used to complete the project

• Flyer design (double sided) Print ready file: PDF, EPS and AI

- Flyer should have 1 side listing the company “services” while the other side will showcase the different tyres of “products” the company offer.

• Stickers design (4 different layouts/ sizes) Print ready file: PDF, EPS and AI

• T-shirt design (3 different layout)

• 10 Advertisement banner design for existing website. (5 x Home page gallery, 3 x Home page static and 2 x product page static)

All files will be emailed to the client on a zip files.

-

BUDGET

The budget for the new identity includes the following:

• Research and development: $150

• Conceptualization: $150

• Total: $300

PROJECT TIMELINE

The initial concepts are to be presented to the client by July 5, 2013.

Final approval from the client is needed by July 14, 2013 or negociable

Diseño gráfico Illustrator Diseño de logotipos Photoshop

Nº del proyecto: #4684749

Sobre el proyecto

34 propuestas Proyecto remoto Activo Aug 7, 2013

34 freelancers están ofertando un promedio de £196 por este trabajo

theDesignerz

Let's gear up for Designerz Magic !!! For More detail and portfolio please check PMB

£298 GBP en 8 días
(3702 comentarios)
9.7
Djdesign

Let's Start ! can be done more detail in pm

£231 GBP en 4 días
(4720 comentarios)
9.1
crea8ivedesign

hi,just check PM for portfolio,and read our reviews. Its would be your guidance.(Why we are best for our project)

£139 GBP en 6 días
(2270 comentarios)
8.9
erithonia

hi. I am a painter and a graphic artist. please check my graphic design work in my portofolio in freelancer, thank you

£32 GBP en 3 días
(1098 comentarios)
7.7
designpassionate

I'm not the cheapest around but my clients don't want cheap, they want professional, high quality artwork. Please see my PM and will explain to you why should your logo design cost more than your lunch .

£360 GBP en 3 días
(242 comentarios)
7.6
deziner313

Let's start for the Dezine Elegancy!

£241 GBP en 4 días
(773 comentarios)
7.7
Jerrylicius

Let's start with the logo first ! Please read my reviews and check my excellent portfolio which you can see in my profile, just something to show you that I can do it.

£75 GBP en 3 días
(230 comentarios)
7.2
descomgroup

Proposal for Corporate Identity Design!

£200 GBP en 12 días
(297 comentarios)
7.3
Quicketch

Hi, I am ready for the task .. and i have saw your full descriptions ... I am ready for the very hi quality output and revamp as per the requirements .. and agreed your budget. For more details please PMB.

£309 GBP en 3 días
(234 comentarios)
6.8
expertlogodesign

Hello, Please have a look at PMB for more detail of the work I will deliver during this project. Regards, Expert Logo Design.

£195 GBP en 7 días
(151 comentarios)
6.6
Techurge

Hi We are ready to start this project ASAP. We assure you a great output of this project. We are a great team of graphic designers and programmers. we make long term business relationship with our clients for daily upd Más

£236 GBP en 10 días
(143 comentarios)
6.5
XtremeSolutions1

Hello,The XtremeSolutions1 offers professional and high-quality graphic, logo and stationary design services at affordable prices. Our work is 100% original for more details kindly see PMB, THANKS

£124 GBP en 6 días
(187 comentarios)
6.5
HiNeedz

Let expert do this! portfolio link is given in PMB.

£139 GBP en 3 días
(375 comentarios)
6.3
elton123

We understand your requirement, please see our portfolio, we will provide you unlimited revisions with free stationery design

£30 GBP en 1 día
(483 comentarios)
6.4
elizabethjordan

Creating a memorable logo takes time, research and skill. With a diploma in graphic design, I have what it takes to help you create the logo your company needs. I am experienced in updating branding as well as all rele Más

£174 GBP en 10 días
(41 comentarios)
5.8
Mohsinfancy

Please see PM for further details and portfolio. Thank you

£335 GBP en 7 días
(106 comentarios)
6.1
tndesigner

Hello! I'm an architect & 3D artist. You can check me via portfolio & choose me for your project. I will start work now. Hope cooperate with you. Thank you.

£150 GBP en 3 días
(61 comentarios)
5.8
Freer

Quality. Experience. Eye catching design. Please see my portfolio and let's discuss details. If I am not online, just send me a message and I'll log in.

£250 GBP en 5 días
(54 comentarios)
5.6
superlayout

Hi, We are a team of designers and developers who are in this field from more than 13 years. We are a web design and Graphic design Company, providing design template, logo design, brochure design and banner design... Más

£200 GBP en 4 días
(54 comentarios)
5.9
sebastianrealpe

Hello! Im an experienced Creative Director ready to make an awesome job for you, please check my portfolio in the PM! Thanks :)

£200 GBP en 3 días
(13 comentarios)
5.7