Help me write something -- 2

写一些文章 0 Aim This assignment demonstrates the student’s knowledge and understanding of the issues and strategies involved in brand creation and management. It also demonstrates their ability to apply this knowledge and understanding through a brand creation exercise. The Brief The student is required to create a Brand Book on a created brand of their making using the BLOOM - 20 steps to create a brand. The final document is to be visual and dynamic – it needs to pitch your new brand concept to potential investors and generate interest and excitement. The brand concept is to be signed off by the tutor in week 4. 1) Identify Market trends Observe the world around you. Use your skills in trend prediction to identify a new direction/need in the marketplace. Identify: - a gap in an existing market place - a new need that has not yet been met – product or service - a new technology that you can adapt - a new emerging market/demographic/subculture/social trend You need to support your identification of this emerging trend with statistics or research. 2) Identify the target market Potential customers – who are they and what do they NEED? Support your research in to existence of the market with references/statistics/Newspapers/Surveys Outline: Age group: Sex: Beliefs: Likes: Dislikes: Lifestyle: Income: Worries: Aspirations: Where do they want to invest their time and money? What are their priorities? 3) Moodboard of the customer and their lifestyle Include keywords on your mood board 4) Brand concept development - Create an innovative new concept for a product/service to satisfy the target market and market trend that you have identified - Outline how your product or service will work and how it will satisfy the needs of your chosen target market. 5) Brand positioning matrix - List of competitors - what other brands are making innovations in this area? – Using axis’ relevant to your brand position yourself on a visual brand matrix - If necessary adjust your brand concept to ensure it fills a gap within the brand matrix 6) Brand attributes – brainstorm a list of words to describe the brand/personality/qualities of your brand 7) Brand Objectives – What are the aims and objectives of your brand? - Your Vision - Your Mission - Your Values? 8) Tone of voice – What is your relationship with your customer? Eg friendly/authoritative/mysterious - What will be your brand’s tone of voice? 9) Brand statement/press release - Choose the three most important brand attributes and write a one paragraph press release/statement for the brand to generate interest. Communicate through your brand’s chosen tone of voice. 10) Brand name – choose a name with reasons for your decision making process 11) Visual Style – design the look and feel of your brand to differentiate it from competitors. Provide visual inspiration 12) Brand Moodboard – using images and brand attribute words. Create a visual showing the mood and personality of your brand. 13) Slogan/tagline if necessary 14) Digital Branding Strategies – Facebook/instagram/advertising/print/other 15) Brand promotion - How will you get attention in a saturated marketplace? - How will you attract your tribe and create a dedicated following? - Propose innovative and cutting edge ideas for Events/ Apps/ Competitions/ Activations/ Ads/ Other? 16) Logo design and visual identity - present your brand’s visual identity 17) Create an ad/promotional visual or concept for you brand/product - The visual needs to communicate your brand message, tone of voice and logo. It needs to attract interest and be innovative and new. This is to be laid out visually in a ‘brand book’ and also presented to the class as a 20-minute Powerpoint presentation and submitted on e-learning. This assignment can be done in pairs (max. 02 students). Written paper 4,000 words. Presentation: 20 minutes. Grading Criteria The student’s mark will be based on: - Detail of research done (which will be indicated by detail of information) - Issues covered by report - Thoroughness of information - Clarity of information - Completeness of information - Professional presentation of information - Professional presentation of report - Innovate and progressive original thinking - Artistic elements of presentation of report - Preparation and execution of oral presentation Learning outcomes / Competencies 1. Identify and analyse branding issues in terms of brand design and product strategy development. 2. Understand the concept of brand equity and creating processes to avoid brand equity depreciation 3. Identify how branding campaigns interact with the other business functions to promote organizational effectiveness and economic resilience for design businesses 4. Relate theory to practice, modify applications and develop creative solutions to brand management challenges created by differing products, organizational constraints and market conditions 5. Understand and interpret how current trends will influence the future development of the