Cyber security ramifications what impact does this have on your businesses

Cyber security: The ramifications of a cyber attack what are they

Ghostwriting for: Craig McDonald

Job: Blog posts/feature articles for publication

Length: 500 to 600 words

Copy to achieve: Thought leadership

Talk about: Cyber security ramifications what impact does this have on businesses

(4) Key messages that must be conveyed:

1. Cyber security is a significant issue facing companies of all sizes today [research stats ]. [Don’t focus on the types of threats specifically but mention crypto ransomeware, but DO focus that the cyber threats enter via email/web and what the risks are to businesses]

2. Affects Brand, financial performance, reduce earnings per share, affect the company’s overall market value etc [research stats].

3. There are a range of relatively-easy/inexpensive strategies that can be undertaken to reduce risk [cloud services - a few dollars per user per month] [see attached background]

4. Sense of urgency for IT managers to alert business on Cyber security threat and present a business case

AUDIENCE

C-Suite, boards, IT managers

OBJECTIVE

1. Reinforce credentials as market leader

2. Establish Craig as thought leader/industry expert

3. Increase engagement with stakeholders

4. Be recognised as credible and trustworthy

5. Finish blog with request via email for a copy of “Cyber security business case: how to get approval”

TONE OF VOICE

1. Credibility, reliability, security, trustworthiness

2. Professional but friendly and in the “1st person”

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