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Writing Sample
When Google Analytics says ‘Direct / None’, what does it mean?
All those bloggers and website owners out there will be well versed with ‘Google Analytics’ and the advantages of using it. And for those who are yet to get a hang of it, Google Analytics is a basic yet wonderful tool of tracking, of course ‘the traffic’, the number of viewers, the source of the viewers, and such other crucial information vis-a-vis your website.
Once you login to your Google Analytics, various types of traffic sources will be reflected viz. mails, newsletters, other websites, PPC traffic, search engine results, etc. Amongst this, a rather unique and bewildering source that can often be seen will be - (direct) / (none).
So what exactly is this (direct) / (none) source?
Well, these two words can have a number of meanings. The underlying meaning, however remains the same – Google was unable to identify the source of the visitor.
The varied meanings would include:
1. The visitor has manually typed your website URL in the address bar;
2. The visitor has opened your site from his bookmarks list;
3. The visitor has accessed your site by clicking on a link in some PDF file;
4. The visitor has clicked on the website link mentioned in the footer of your email;
5. The visitor has clicked on the li